The client wanted a fitness app that was very distinct and flexible. We needed to build a fully fledged system for uploading/playing videos, managing thousands of users, and handling meal plan recommendations on a person-to-person basis, all while remaining performant and intuitive. The client also wanted a three-tiered subscription system integrated with in-app purchases to generate revenue and give users exclusive access to specific features as well as the option for a free trial.
We designed the application so users would find it intuitive. There should be zero confusion when navigating such a robust array of features. The interface is smooth and has fast screen loading times, preventing the frustration of using an app that disappoints. After all, who wants to use an app that doesn’t load fast?